There is a right and a wrong way to write, publish and market your book. At the pinnacle of this achievement will be attaining “Best Seller” status. However, there is a very large danger in this goal.
Being a Best Seller is a hollow victory.
In 99.9% of the cases, a best selling book makes no money because the marketing company or vendor sells the author the wrong message. You see, being a best seller isn’t the real goal.
Being a profitable author is.